To kick off 2017 over at Copyblogger, Brian Clark wrote a series of articles on content strategy.
If you already have an established site and audience, these articles are an excellent refresher on the fundamentals of effective content.
If you’re in the beginning of stages of creating a site or building an audience, the overview Brian provides is essential reading if you want your content to actually impact readers and help you build authority.
Either way, they are highly recommended reading:
Here are links to those articles:
- The Simple 3-Step Process for Creating a Winning Content Marketing Strategy
- How to Attract Your Ideal Customer with Perfectly Positioned Content
- Content Marketing as Seduction
- How to Know Exactly What Content to Deliver to Convert More Prospects
- How to Create Content that Deeply Engages Your Audience